LaTata Racing

LaTata began with a family nickname, a love of motorcycle racing, and a team built more on persistence than resources. The name comes from the founder’s sister, Natasha, who pronounced her own name “LaTata” as a child. Years later, when he began racing motorcycles, she became his unofficial first sponsor by giving him a place to stay near the track. What began as an inside joke eventually became the name of a real racing team. Scarred, not defeated.